Increase Mobile App Adoption at your Event

Published 2 years ago by Andrei Maguleanu

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We’ve already talked about how you can increase attendee satisfaction at your event by providing your participants with a mobile app designed for the event. Making it available and having it widely adopted by people at the event are two separate things, though, and we’re now going to talk about the steps you can take to ensure a wide adoption of your selected app.

Let everybody know about it in advance. Mention that you have an app prepared for your guests in the pre-event emails. Also, mentioning the app on social media (Facebook, Twitter) will ensure that your reach will be even larger. Knowing about it in advance will help attendees prepare, download it before they get there and have a clear idea on who they want to meet up with. If you use Bunch for your events, people might already have it installed!

Include it in the welcome package. When a guest arrives at registration, make sure you tell them about the app and remind them to install and use it, if they haven’t done so already. Make the app part of the welcome package! It’s the best time to have people fiddle with their phones, after all.

Mention it in the opening remarks. When attendees first arrive there are a lot of things to take in at once, and they might forget this one task. Mentioning the app once more in the opening remarks gives them one final chance to get the app before things get started and use it throughout the event.

Get in on the app yourself. There’s no better incentive for your guests to use the event app than seeing you and the other event organizers use it yourselves. If you use Bunch you will definitely be the power user shown in the app – it doesn’t mean that you need to see everybody and respond to every meeting request, but people will be more tempted to get connected.

Benefits of using Bunch versus building your event app

Published 2 years ago by Ioana Matache

shutterstock_204827920There’s no beating around the bush, you need an event app if you are organizing an event at any scale nowadays. Whether it’s a small meetup or a ten thousand person industry conference, people attending your event will have a better time if they are connected to your event through a mobile app.

Using such an app can be done in two ways: up until now, you had the option of building your own app, used for your own event – and modify it for every future event. Bunch offers a second option. A better option.

Costs. The development of an event app will cost you, whether you are building it in-house or hiring an outside development team to do it for you. This means hundreds of hours of development, QA, testing, and additional work to be done, people locked to this project that might be better suited elsewhere, and tight deadlines ready to mess up your event’s scheduling.

Or you could go the white label route, but there are more than 50% of event apps cost upwards of $1,000, with half of those costing above $5,000 (The Event App Bible v2).

Bunch comes at a fraction of that cost. We aim to take the burden off of your shoulders, and the cost we aim for is in the range of a single admission ticket.

Time. Developing an app takes time. Developing an app properly takes even longer, and any delay will invariably mess up your entire event schedule.

Bunch is ready. You don’t need to go through the process of selecting a development team, you don’t need dozens of hours of testing, you don’t need to try it “in the wild. We already did that. Bunch is tried and true.

Results. This is for most the most important aspect. According to a survey done by guidebook.com in which they interviewed more than five hundred event app administrators, 86% of the respondents said that using an event app had a positive effect on their attendees’ satisfaction. Providing this service for your participants simply works.

Bunch can be used at multiple events, all the more reason why attendees will use it. There is no accommodation period, no setting up a new account, and participants will be more likely to use the app and interact with others.

4 Reasons why you need an event app

Published 2 years ago by ciops

Networking is a big part of our professional lives, and many among us have gone to conferences or events in our industry to get to know others that share the same passions, exchange ideas and collaborate.

As event organizers, you no doubt face a lot of challenges. However, in 2016 many of them can be overcome by simply using the right tools. Apps designed for event participants and event organizers are some of the most useful of these tools, and we’re going to tell you why.

The following points are based on feedback received from event organizers – a Guidebook survey asked organizers about their experiences using these apps on events small (ten person meetings) to very big (more than 130,000 people). Here’s why you need an event app:

4. Save money on printing
Much of the information usually contained in fliers and other printed material can be just as well provided within an event app. Why have everyone carry around a printed schedule when they can check it in real time in the app?

An app costs about as much as a single ticket for a participant, while on average printed programs will cost twice as much. The larger the event is, the larger this disparity will be.

For instance, for a small internal corporate event 2% of the total costs will be attributed to printed materials, while the cost of creating such an event using Bunch will be zero. If we’re talking about a fan convention, the cost of creating and promoting your event within the app will be about as much as an entrance fee, whereas the printing costs will be 2.5% or higher of the total costs.

 

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And then, there is the issue of keeping the environment clean. Uninstalling an event app used for a single event does no damage to the environment, and Bunch can be kept on participants’ phones and used for other events, again and again. By using an app, you cut back on printing by as much as 100%.

3. Keep up with the times75% of Event and Meeting Planners are currently using mobile event apps
Participants generally go to more than one event – in fact, they may attend multiple events in a month, even some of you might organize two or more in a short period of time. Therefore, they have a vast experience and have grown to expect a certain standard.

Event apps have grown in popularity, and they will soon become an industry standard, with such a wide adoption of mobile phones among participants across all sectors. Bunch solves the problem of keeping up with the changes for a fraction of the development time needed to create your own proprietary app.

2. Make last minute changes
If you’re in the business of event organizing you know how rarely everything goes according to plan. No matter how much time you spend ensuring that every small detail is taken care of, luck is always a factor and the unexpected will arise.

Changes in schedule are difficult to foresee and even more difficult to transmit to all participants, especially if they are relying on printed programs to stay on track of the event’s activities. What Bunch does to take care of this aspect is it provides you with the ability to make last minute changes that everybody can instantly see. If a meeting is postponed, if a speaker is replaced, everything can be changed in minutes, and people can see it at a glance.

1. Ensure a better experience for your attendees
What it all boils down to is ensuring a better experience for your attendees. The survey conducted on event organizers showed an 88% positive effect simply for using an event app.

Discoverability is one of the key elements of participant satisfaction, and Bunch does just that. It allows people to network and get in touch with the exact target they are looking for. Two like-minded people can be matched and a discussion can be started in an instant, improving the attendee satisfaction – an event where you got what you were looking for is a successful one, after all.